Friday, 7 February 2014

'Truly Devilish'?

Our collective 2014 approach to sexuality is a bit on the schizophrenic side. Most of our daily experiences (everything from office etiquette to our Facebook experiences) are wiped clean of any unwanted traces of sexuality, whilst an underworld filled with all sorts of pornography, from the loving to the degrading, flourishes both online and off.
I recently bought a vibrator from Australia's Groupon, a site which offers deep discounts on quality products. The piece was only about $30, about half the price you'd usually have to pay for this lifestyle product. Unfortunately I find that the brand, despite its best intentions, fosters a sense of negativity towards its female customers, and therefore doesn't aid in creating a sense of confidence or pride in one's sexuality.
Let's start with the name, Little Hussy. The word 'little' can imply ridiculous, contemptible or dismissable - I get the impression of someone who's not to be taken seriously through its use. As for hussy, my online dictionary defines it as 'an impudent or immoral girl or woman'. How is that supposed to make me feel good? I resent the implication that by getting in touch with my sexuality I am somehow 'disrespectful' towards patriarchy or 'evil' - that is exactly the kind of thinking that inhibits healthy, safe sexual practices rather than enables them. The brand aims to take a humorous approach to make sensual fulfillment a fun practice, but the VIP card they gave me features the byline 'Truly Devilish' - which I feel undermines that very intention.
In their About section, Little Hussy claims to offer a broad range of sensual toys that 'ease tension, provide relaxation, and boost confidence,' and that 'all products are based on the notion that sensual wellbeing is core to human health and happiness.' This is all very well, but it's not the message I get from their marketing. When I use the product I do my best to forget about the discourse around it, otherwise what should be a fun experience can turn into something a bit negative.

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