I loved this ad until I learned it was about consumerism... if you have to rely on expensive purchases to bring back the sparkle in your life, you're in dire need of help! What would have been fascinating would be to explore the theme of wonder through creating new concepts, a lens through which to view the world anew. How does wonder survive in a modern adult, in you or me? Well, I can only speak for myself: Wonder occurs when I opt out of the world of things 'known' (e.g. facts, absolutist rhetoric, 'common sense' assertions) and wake up to the mysteries all around.